UX Design
From my training as an architect, I have studied the rhetoric about form versus function. I understand that good design leverages both form and function to maximize users experience, or UX, in a given context. For the user centric designer, the design process begins with the end users—knowing their backgrounds, their needs, and their desires. UX design encompasses interaction design, usability, information architecture, content strategy, and more; it is all of these things—carefully considered, tested, and optimized.
Good design is good UX and good design is good business.
